2015: A Year in Review
What has the BCVB done for you lately?
Phew! It was very busy year here at the Burnsville Convention & Visitors Bureau (BCVB). Showing off all that our fair city of Burnsville has to offer keeps us darn busy. If you’re not familiar with who we are or what we do at the BCVB, read on. You’ll learn about some the ways that we support the City and promote its appeal to potential travelers and visitors.
① LIGHTS, CAMERA, ACTION!
In January, Burnsville hosted the Kennedy Center American College Theatre Festival for Region 5. Over 1500 students and professors from Midwest area colleges stayed at Burnsville hotels, attended workshops and performed at the Ames Center and patronized Burnsville area shopping and dining establishments over a week-long period. We will be welcoming this group back to Burnsville once again this month, January 17-23, 2016.
② TAKING IT ON THE ROAD
In January we attended the American Bus Association Marketplace with Explore Minnesota Tourism; one of the biggest shows of the year for the group tour industry. We were able to promote Burnsville to thousands of tour operators and vendors. We also got to give attendees a little taste of Minnesota by serving up some delicious Spam
In February, we attended the 2015 Duluth Boat, Sports, Travel & RV Show promoting Burnsville to thousands of attendees and personally visiting with over 400 people as well as the 2015 Explore Minnesota Tourism Conference in Saint Paul. This annual event gives us a “sneak peek” at what is planned for the Explore Minnesota Tourism advertising in the coming year. It is a must for anyone in the tourism industry and Burnsville is always represented.
In April, we hit the road yet again. This time we hopped on a bus bound for Winnipeg, Manitoba in Canada for a sales mission with Explore Minnesota Tourism. This sales mission gave us the chance to meet with Canadian tour operators, travel agents, travel media and representatives from the Canadian Automobile Association.
③ FOX 9’s COMMUNITY FOOTPRINT
In May, Burnsville was featured on Fox 9’s Community Footprint segment with Karen Scullin! Amie Burrill of the BCVB was able to promote a few Burnsville highlights including the Heart of the City and ProKart Indoors Burnsville!
④ MOVIES, FOOD & ENTERTAINMENT – A GOOD TIME FOR ALL
In early June we, once again, worked with the City of Burnsville to help continue the expanded I LOVE BURNSVILLE Week Friday Fest. This fun festival is held every year during the I Love Burnsville Week community festival and kicks off the Friday “Flicks on the Bricks” summer outdoor movies series. The evening also includes food trucks and beverage vendors, entertainment and other fun activities. If you missed it last year be sure to join us again in 2016!
⑤ THE COMPETITION IS FIERCE
The BCVB hosted the Burnsville Garden & Landscape Contest in June as well as the Winter Lighting Contest in November and December. They are both community contests that help us promote the beautification and sustainability of our community. Visit our Facebook page to see this year’s winners: Garden & Landscape Contest, Winter Lighting Contest.
⑥ BURNSVILLE HITS THE BIG TIME!
In September our very own community was featured on the hit new series The Minnesota Traveler, an original television series airing on Fox Sports North and Fox Sports Wisconsin, focusing on tourist attractions, destinations, entertainment, events, activities, restaurants, shopping and lodging in Minnesota. Host Jennifer Mergen and her crew were in Burnsville throughout the year filming multiple segments – from the slopes of Buck Hill to the tables of Mediterranean Cruise – and many places in between! Watch the entire episode here: https://youtu.be/GVFUTHhyT3c
⑦ GROWING, LEARNING & NETWORKING
In September we also attended the Upper Midwest Convention and Visitors Bureau 2015 Fall Conference in Saint Louis Park Minnesota which gave us the opportunity for education, motivation and networking with other industry professionals. Based on this photo, can you guess where we’re headed next year??
⑧ HALLOWEEN FEST
In October, BCVB staff volunteered to donate and pass out candy at the City of Burnsville annual Halloween Fest in October. We love getting in the spirit of things by dressing up and adding our own festive flair to our booth! We pass out candy, BCVB pens and Ticket to Experience Burnsville coupon pages to attendees as well. It’s a spooktacular time! Be sure to join us this year on October 28, 2016 for next year’s festival!
⑨ HERE TO STAY
Maintaining a close working relationships with the hoteliers in our community is of utmost important to us. To that end, we hold a meeting with those from our nine lodging properties on a bi-monthly basis to give them time to network with their peers, keep up to date at what’s happening at the BCVB and the City, and always try to provide an educational opportunity or speaker to aid in growth and development.
⑩ HOT OFF THE PRESS
We just wrapped up the production of our 2016 digital Visitor Guide and printed our 2016 Ticket to Experience Burnsville coupon page. These pieces help us to promote Burnsville by giving travelers a comprehensive guide of all Burnsville has to offer and discounts to area attractions, dining and shopping while they’re here. It is a great way to promote and highlight some of the fun you can have in our wonderful community. Click here to download a digital copy of our 2016 visitor guide. If you want a copy (hot off the press) of our 2016 Ticket to Experience Burnsville just contact us at 1.800.521.6055 or email@example.com.
Stay informed. If you want to keep up with all that is happening in Burnsville and the surrounding areas, we recommend signing up for our bi-monthly newsletter – the Best of Burnsville for information on events, highlights and exclusive offers! Sign up here.
By now you should have a much clearer picture of all the ways that the BCVB promotes and supports the City of Burnsville. Lucky for us, there are tons of great things happening in and around Burnsville on a daily basis. Promoting all that we have to offer is actually pretty easy but please don’t tell our boss that!